Brand Damage Susceptibility
The Brand Damage Susceptibility Score evaluates a company's brand vulnerability to digital risks and external attacks, incorporating factors such as attack surface intelligence, digital risk intelligence, ESG, Sentiment and Financials (Lawsuits, SEC filings, and Negative News), and Domain Intelligence. This score helps identify threats from phishing attacks and other social engineering techniques, enabling companies to protect their brand and reputation proactively.
Feasibility, Believability, and Impact are the critical components in weighing the Brand Damage Susceptibility Score, which is essential to a company's digital presence (Digital Presence Triad). By analyzing a company's external attack surface and digital risk intelligence, incorporating sentiment, financial, and domain intelligence findings, ThreatNG can comprehensively assess a company's vulnerability to external attacks and digital risks to prioritize risk mitigation efforts, allocate resources effectively, and take proactive measures to protect a company's reputation and financial performance.
Feasibility refers to how easy it is to attack a company's digital presence. The Brand Damage Susceptibility Score comprehensively assesses a company's external attack surface and digital risk intelligence, identifying potential vulnerabilities that attackers can exploit. By analyzing the feasibility of an attack, companies can prioritize risk mitigation efforts and allocate resources effectively.
Believability refers to the likelihood of an attack being successful against a company's digital presence. The Brand Damage Susceptibility Score considers the credibility of an attack and the potential impact it could have on a company's reputation and financial performance. By incorporating sentiment and financial findings, such as ESG, lawsuits, SEC filings, negative news, and domain intelligence findings, such as domain name permutations, ThreatNG can assess the believability of an attack and help companies take proactive measures to mitigate these risks.
Impact refers to the consequences of an attack on a company's digital presence. The Brand Damage Susceptibility Score provides insights into the potential impact of an attack on a company's brand, reputation, and financial performance. By incorporating external attack surface and digital risk intelligence that includes sentiment, financial, and domain intelligence findings, ThreatNG can comprehensively assess the potential risk a company may face from external attacks and digital threats.
Security Rating Knowledgebase
The Brand Damage Susceptibility Score knowledgebase offers a comprehensive assessment tool and resource for organizations seeking to assess their vulnerability to digital risks and external attacks and develop strategies to address them.
Description
Provides an overview of the factors considered when assessing a company's vulnerability to external attacks and digital risks. This section explains how external attack surface and digital risk intelligence, sentiment and financial findings, and domain intelligence findings are analyzed and combined to generate the final score.
Score Composition
A detailed breakdown of the components contributing to the Brand Damage Susceptibility Score, the weight of each element, and how the scores are combined to generate the final score. Details on each component's weighting help users understand each factor's relative importance in the overall score.
Recommendations
Guidance on interpreting and using the Brand Damage Susceptibility Score that includes suggestions on prioritizing risk mitigation efforts based on a company's score and strategies for improving a company's score over time. It also provides information on using the score to communicate with stakeholders, such as investors, customers, and regulators.
References
A list of sources used to develop and validate the Brand Damage Susceptibility Score. This section includes academic research papers, industry reports, and other relevant sources that users can consult to learn more about the scoring system and the factors contributing to a company's vulnerability to external attacks and digital risks.
Cross-Functional
The Brand Damage Susceptibility Score is a powerful indicator for organizations seeking to manage digital risks and safeguard their assets, reputation, and customer trust. It can assist organizations in identifying and prioritizing their efforts in various areas.
External Attack Surface Management (EASM)
The score is crucial for External Attack Surface Management (EASM) efforts as it provides a comprehensive assessment of a company's vulnerability to external attacks and digital risks, helping to identify areas of weakness and prioritize risk mitigation efforts. By using the score, companies can develop a more targeted EASM strategy and assess the effectiveness of their current initiatives, ultimately enhancing their overall security posture and protecting their brand reputation.
Digital Risk Protection (DRP)
The Brand Damage Susceptibility Score is relevant to Digital Risk Protection (DRP) efforts. It assesses a company's vulnerability to digital risks that could harm its brand reputation, helping develop a more targeted DRP strategy. The score identifies areas of high risk, such as negative sentiment, lawsuits, SEC filings. It monitors changes in the risk profile over time, enhancing the effectiveness of DRP efforts and protecting the brand reputation and digital assets.
Third Party Risk Managent (TPRM)
The score is helpful for organizations that are looking to evaluate the digital risk profile of their third-party vendors and supply chain partners. Third-party vendors and supply chain partners have become a growing security concern recently. They often have access to a company's systems and data, creating additional digital risk due to any vulnerabilities that attackers could potentially exploit. The score offers a comprehensive assessment of a company's digital risks related to third-party vendors and supply chain partners, allowing for a targeted and effective TPRM and Supply Chain Security strategy to be developed, including conducting security audits, implementing access controls and specific security standards, and evaluating potential partners. This score is a valuable resource for companies seeking to protect their brand reputation and digital assets.
Due Diligence
Due diligence evaluates a potential investment or business partnership's financial, legal, and operational risks. Digital risks such as cyberattacks, data breaches, and brand damage can significantly impact a company's financial and reputational value. The Brand Damage Susceptibility Score can help companies conduct due diligence, identify these risks and evaluate their potential impact on the investment or partnership. By using the score, companies can assess the level of digital risk associated with the possible investment or partnership and determine whether it aligns with their risk appetite. Moreover, the Brand Damage Susceptibility Score can help companies identify areas where the potential acquisition or partnership may pose additional risks, such as cybersecurity vulnerabilities or weak digital risk management practices, thus helping determine the level of due diligence needed and the resources required to manage those risks effectively.
ThreatNG Exposure
BEC and Phishing Susceptibility
Cyber Risk Exposure
Brand Damage Susceptibility
ESG Exposure
Breach and Ransomware Susceptibility
Web Application Hijack Susceptibility
Data Leak Susceptibility
Subdomain Takeover Susceptibility
Supply Chain and Third Party Exposure
Security Ratings Use Cases
ThreatNG is a security rating platform enabling businesses to evaluate and monitor their security posture and that of their third-party vendors. By leveraging our extensive security information database, ThreatNG provides valuable insights into potential vulnerabilities and risk exposure, enabling organizations to take proactive measures to strengthen their security defenses. This section will explore some use cases where ThreatNG's security ratings can help organizations better understand their security posture and mitigate risk.