White-Labeled Risk Intelligence
White-Labeled Risk Intelligence refers to cybersecurity data, analytics, and reporting products developed by a specialized provider (the vendor) but rebranded and sold by a partner organization (such as an MSP, consultancy, or agency) as their own proprietary solution.
In this model, the end client perceives the risk assessments, dark web monitoring, and vulnerability scores as being generated directly by the partner they hired, rather than a third-party technology vendor. This allows service providers to offer high-level cybersecurity insights without investing millions in developing their own threat intelligence infrastructure.
How White-Labeled Risk Intelligence Works
The process involves a seamless transfer of data and branding rights between two parties:
The Provider (Vendor): This company owns the technology, scanners, and threat databases. They perform the heavy lifting of data collection, such as scanning the dark web for leaked credentials or assessing a domain's external attack surface.
The Partner (Reseller): This company purchases the service from the provider. They apply their own logo, color scheme, and domain name to the reports and dashboards.
The End User (Client): This company receives the risk report or accesses the dashboard. To them, the technology appears to be built and managed entirely by the Partner.
Key Components of White-Labeled Risk Intelligence
To be effective, a white-labeled solution typically includes several customizable features:
Branded Risk Reports: Automated PDF or web-based reports that display the Partner’s logo, contact information, and color palette, removing all traces of the original vendor.
Customizable User Interface (UI): A client-facing portal where the URL and dashboard styling reflect the Partner's brand identity (e.g.,
portal.your-agency.cominstead ofportal.vendor.com).API Integration: Raw intelligence data is fed directly into the Partner's existing tools (such as a GRC platform or ticketing system), enabling them to present the data within their own software environment.
Scoring and Grading: Proprietary algorithms that generate simple "A-F" or "0-100" security scores, which Partners use to explain complex technical risks to non-technical business clients.
Who Uses White-Labeled Risk Intelligence?
This model is primarily used by B2B service providers seeking to expand their portfolios without operational bloat.
Managed Service Providers (MSPs): To run "Cyber Security Audits" for prospective clients to prove the need for better security services.
Cyber Insurance Carriers: To assess the risk of an applicant before underwriting a policy, often providing the applicant with a branded report on why they were approved or denied.
Compliance Consultants: To continuously monitor their clients' vendors (Third-Party Risk Management) using a platform that reinforces the consultant's brand authority.
Marketing Agencies: To offer "Website Health Checks" that include security hygiene alongside SEO and performance metrics.
Strategic Benefits for Partners
Adopting a white-labeled strategy offers specific business advantages over building a tool in-house.
Speed to Market: Partners can launch a sophisticated cyber risk product immediately, rather than spending years on research and development.
Brand Authority: It positions the Partner as a holistic expert with deep technical capabilities, increasing client trust and retention.
High Profit Margins: Partners typically purchase the service at wholesale and set their own retail prices, often bundling the intelligence with high-value consulting or remediation services.
Scalability: The Partner can serve hundreds of clients with automated risk scanning without hiring a large team of security analysts.
Frequently Asked Questions
Is white-labeled risk intelligence less accurate than proprietary tools? No. The underlying data usually comes from top-tier threat intelligence firms. The only difference is the branding layer applied to the data.
Can the end client tell it is white-labeled? If implemented correctly, the client should not be able to tell. High-quality white-label providers support custom domains (CNAME records) and fully customizable email templates to ensure a seamless brand experience.
What is the difference between "Co-Branded" and "White-Labeled"? Co-Branded keeps both logos on the report (e.g., "Service by Partner, Powered by Vendor"). White-Labeled removes the vendor entirely, showing only the Partner's brand.
Does this include remediation? Usually, no. Risk intelligence identifies the problems (e.g., "Port 80 is open"). The Partner is responsible for selling the services to fix (remediate) those problems, which is often the primary revenue driver for MSPs.
ThreatNG and White-Labeled Risk Intelligence
ThreatNG is the powerful, invisible engine behind White-Labeled Risk Intelligence, enabling Managed Service Providers (MSPs), consultants, and agencies to deliver enterprise-grade security insights under their own brand. By automating the discovery, assessment, and reporting of external risks, ThreatNG allows partners to sell high-value "Cyber Risk Audits" and continuous monitoring services without developing their own proprietary scanning infrastructure.
It transforms raw threat data into client-ready deliverables, positioning the partner as the comprehensive authority on their client’s digital risk.
External Discovery: The Client Acquisition Engine
For partners, the first step in demonstrating value is revealing what the client doesn't know. ThreatNG’s External Discovery acts as the automated reconnaissance team that maps a prospective client's entire digital footprint.
Shadow Asset Identification: ThreatNG recursively scans the internet to identify assets the client may have forgotten, such as legacy marketing subdomains or abandoned development servers. When a partner presents a white-labeled report listing these unknown assets, it immediately establishes credibility and proves the need for their services.
Cloud Infrastructure Mapping: ThreatNG identifies Exposed Open Cloud Buckets and associated cloud resources for the client. A partner can walk into a sales meeting and demonstrate that they found a sensitive S3 bucket that the client's current IT team missed, creating a compelling case for a new managed security contract.
External Assessment: Quantifying Client Risk
Once assets are found, partners need to explain why they matter. ThreatNG’s Assessment Engine translates technical findings into business risk scores that non-technical clients can understand.
Technical Health Scores (Technical Resources):
The Scenario: An MSP is auditing a client's web perimeter.
ThreatNG Assessment: The engine assesses the client's SSL configurations, open ports, and software versions. It aggregates these into a clear "Security Grade" (e.g., "D-"). The partner presents this grade in a branded report, using the objective score to justify the budget for remediation projects.
Third-Party Risk Scoring (Financial & Legal Resources):
The Scenario: A consultancy is advising a client on supply chain security.
ThreatNG Assessment: ThreatNG evaluates the client's vendors using Financial and Legal Resources. It indicates that a critical software supplier is at risk of bankruptcy. The consultant uses this intelligence to advise the client on "Vendor Diversification," offering a high-level strategic service powered by ThreatNG data.
Investigation Modules: The Virtual Security Analyst
Partners often lack the resources to manually investigate every alert. ThreatNG’s investigation modules act as a force multiplier, allowing a single analyst to perform deep-dive forensics for dozens of clients.
Sanitized Dark Web Investigation:
The Partner Use Case: A client claims they don't need dark web monitoring.
ThreatNG Deep Dive: The partner uses this module to search for the client's domain. They retrieve a sanitized listing showing the CEO’s email and password for sale on a marketplace. Including this evidence in a white-labeled report is often the deciding factor in closing a security deal.
Domain Intelligence and Pivoting:
The Partner Use Case: A client is being targeted by a phishing campaign.
ThreatNG Deep Dive: The partner uses Recursive Attribute Pivoting to trace the attacker's infrastructure. They identify that the phishing domains are hosted on a specific bad-reputation network. The partner then pushes a blocklist update to the client's firewall, demonstrating proactive defense.
Archived Web Page Investigation:
The Partner Use Case: A client's website was briefly defaced, but the evidence has been removed.
ThreatNG Deep Dive: The partner uses the Archived Web Page module to retrieve a snapshot of the defacement. They use this image in the "Incident Review" report to demonstrate that the breach occurred and to validate the need for stronger web application firewalls.
Continuous Monitoring: The Recurring Revenue Model
White-labeling is most profitable as a subscription. ThreatNG’s Continuous Monitoring enables partners to sell "Always-On" risk management.
Drift Alerting: ThreatNG monitors the client's attack surface 24/7. If a client employee accidentally exposes a database port, ThreatNG detects the Drift and alerts the partner. The partner then notifies the client (under their own brand), reinforcing the value of their monthly retainer.
Intelligence Repositories: Historical Trending
ThreatNG’s Intelligence Repositories allow partners to show clients their improvement over time.
Quarterly Business Reviews (QBRs): Partners use historical data to generate "Trend Reports." They can show the client, "Last quarter you had 50 vulnerabilities; this quarter you have 10." This visual proof of progress is essential for retaining long-term managed service contracts.
Reporting: The Branded Deliverable
ThreatNG’s Reporting module is the core of the white-label offering.
Customizable Risk Reports: ThreatNG generates professional PDF reports that can be customized with the partner's logo and branding. These reports summarize discovery, assessment, and dark web findings in a polished format that appears to have taken the partner days to compile, despite being generated instantly.
Complementary Solutions
ThreatNG acts as the intelligence feeder for the partner's broader service ecosystem.
Managed Service Provider (MSP) Platforms (RMM/PSA) ThreatNG finds the problems; the MSP fixes them.
Cooperation: ThreatNG identifies a "High Risk" unpatched server on a client's perimeter. It feeds this data into the partner's Professional Services Automation (PSA) tool. This automatically creates a ticket for the engineering team to patch the server. The client sees a seamless loop: "My MSP found a risk and fixed it."
Governance, Risk, and Compliance (GRC) Platforms ThreatNG automates the audit.
Cooperation: Consultants use GRC platforms to manage compliance (like SOC2 or ISO 27001). ThreatNG feeds the "External Audit" evidence directly into the GRC platform. Instead of manually checking whether the client has a Vulnerability Disclosure Policy, ThreatNG automatically verifies it, streamlining the compliance process.
Cyber Insurance Underwriting Platforms ThreatNG provides the risk data.
Cooperation: Insurance brokers use ThreatNG to scan applicants before issuing a policy. ThreatNG provides the "Outside-In" risk score. If the score is low, the broker advises the client on specific fixes (powered by ThreatNG findings) to lower their premium, adding value as a trusted advisor.
Marketing and SEO Agencies ThreatNG adds "Security Health" to "Site Health."
Cooperation: Agencies often provide "Website Audits" focused on SEO. ThreatNG allows them to add a "Security" chapter to that audit. By identifying expired SSL certificates or blacklisted domains, the agency protects the client's brand reputation and search ranking, differentiating their agency from competitors who only look at keywords.
Frequently Asked Questions
How does ThreatNG support white-labeling? It provides the raw data and polished reports that partners can brand as their own. It serves as the backend intelligence engine, allowing the partner to be the service's frontend face.
Can ThreatNG monitor multiple clients? Yes. ThreatNG is designed for multi-tenancy, allowing partners to manage dozens or hundreds of distinct client organizations from a single dashboard while keeping their data strictly segregated.
Does ThreatNG replace the need for a security team? No, it empowers the partner's security team. It automates manual data collection, enabling the partner's analysts to manage more clients more effectively and focus on high-value consulting rather than routine scanning.
