Digital Brand Footprint
In cybersecurity, a Digital Brand Footprint refers to all digital assets, information, and mentions associated with an organization's brand across the internet. It encompasses sanctioned and unsanctioned online presences, including legitimate corporate assets and those created or used by third parties, often without authorization, that can directly or indirectly impact the brand's security posture, reputation, and intellectual property.
This footprint extends beyond an organization's controlled online properties and includes:
Official Digital Assets:
Domain names and subdomains: The organization's official websites (e.g., company.com) and all associated subdomains (e.g., support.company.com, careers.company.com).
Social Media Profiles: Verified and official accounts on platforms like X (formerly Twitter), Facebook, LinkedIn, Instagram, and YouTube.
Mobile Applications: Official apps published in legitimate apps (e.g., Apple App Store, Google Play Store).
Cloud and SaaS Instances: Authorized cloud environments (e.g., AWS, Azure, Google Cloud Platform) and Software-as-a-Service subscriptions (e.g., Salesforce, Slack, Workday) used by the organization.
Code Repositories: Official public or private repository (e.g., GitHub, GitLab) containing open-source contributions or shared project code.
Unofficial and Unauthorized Digital Presences: These are the critical areas from a cybersecurity brand protection perspective:
Typosquatting and Brand Squatting Domains: Domains registered with misspellings or variations of the brand name, often used for phishing or malicious redirects.
Fake Social Media Profiles: Imposter accounts on social media platforms are designed to impersonate the brand, its executives, or employees for scams, misinformation, or phishing.
Malicious Mobile Applications: Rogue or counterfeit apps distributed in unofficial app stores that mimic the brand's official apps to trick users into downloading malware or revealing credentials.
Deep and Dark Web Mentions: Discussions, sales, or leaks of compromised credentials, intellectual property, sensitive data, or plans for attacks associated with the brand on underground forums, illicit marketplaces, and paste sites.
Unsanctioned Cloud or SaaS Usage (Shadow IT): Instances where employees use cloud services or SaaS applications that are not officially approved by the organization, potentially exposing brand data or creating attack vectors.
Leaked Credentials and Sensitive Information: Passwords, API keys, intellectual property, or confidential documents related to the brand that have been inadvertently or maliciously exposed online, including in public code repositories, online file-sharing sites, or data dumps.
Defaced or Compromised Websites/Subdomains: Instances where attackers have compromised and altered an organization's legitimate digital properties.
Online Review Sites and Forums: Mentions of the brand in reviews or discussions that could indicate security concerns or expose vulnerabilities.
Monitoring and managing the Digital Brand Footprint is a core cybersecurity practice because threat actors can exploit any unauthorized or vulnerable aspect of this footprint to:
Launch Phishing and BEC attacks: Using lookalike domains or fake email addresses to trick customers or employees.
Distribute Malware: Through malicious mobile apps or compromised websites.
Commit Financial Fraud: Impersonating the brand for scams or selling counterfeit products.
Damage Brand Reputation: Through disinformation campaigns, defacement, or association with illicit activities.
Cause Data Breaches: Exploiting exposed credentials, misconfigured cloud assets, or vulnerabilities in unmonitored digital properties.
Violate Intellectual Property: Through unauthorized use of logos, trademarks, or copyrighted content.
Therefore, understanding and actively monitoring the Digital Brand Footprint is essential for an organization's overall cybersecurity strategy. It allows for proactive detection, assessment, and mitigation of external threats that can impact the brand.
ThreatNG offers comprehensive capabilities that significantly bolster brand protection in the cybersecurity landscape as an all-in-one external attack surface management, digital risk protection, and security ratings solution.
External Discovery
ThreatNG performs purely external, unauthenticated discovery using no connectors. This means it can identify an organization's digital footprint from an attacker's perspective, uncovering assets and potential vulnerabilities visible from the outside world. This is crucial for brand protection as it helps identify unauthorized uses of brand assets that are publicly accessible but unknown to the organization. For instance, ThreatNG's external discovery could reveal a newly registered domain name slightly misspelled by a company's official website, indicating a potential typosquatting attempt designed to phish customers.
External Assessment
ThreatNG performs a variety of external assessment ratings that directly contribute to brand protection by identifying susceptibility to various cyber threats:
Web Application Hijack Susceptibility: ThreatNG assesses this by analyzing external parts of a web application to identify potential entry points for attackers, substantiated by external attack surface and digital risk intelligence, including Domain Intelligence. For brand protection, this could involve identifying vulnerabilities on a marketing microsite that, if exploited, could lead to defacement or redirection to a fraudulent site, damaging the brand's reputation.
Subdomain Takeover Susceptibility: To evaluate this, ThreatNG uses external attack surface and digital risk intelligence that incorporates Domain Intelligence, including a comprehensive analysis of the website's subdomains, DNS records, SSL certificate statuses, and other relevant factors. An example of brand protection would be detecting an expired DNS record for an old campaign subdomain, which an attacker could then claim, leading to a subdomain takeover that allows them to host malicious content or phishing pages under the brand's perceived authority.
BEC & Phishing Susceptibility: This is derived from Sentiment and Financials Findings, Domain Intelligence (DNS Intelligence capabilities which include Domain Name Permutations and Web3 Domains that are available and taken; and Email Intelligence that provides email security presence and format prediction), and Dark Web Presence (Compromised Credentials). ThreatNG can, for example, identify standard email address formats a company uses and detect if similar domains are registered for phishing campaigns. It can also determine if compromised credentials from the dark web could be used in Business Email Compromise (BEC) attacks, impersonating brand executives.
Brand Damage Susceptibility: This score is directly tied to brand protection, derived from attack surface intelligence, digital risk intelligence, ESG Violations, Sentiment and Financials (Lawsuits, SEC filings, SEC Form 8-Ks, and Negative News), and Domain Intelligence (Domain Name Permutations and Web3 Domains that are available and taken). For instance, ThreatNG might flag a newly registered domain permutation that closely resembles the brand name and has been linked to negative news or fraudulent activities, indicating a direct threat to brand reputation.
Data Leak Susceptibility: This assessment is derived from external attack surface and digital risk intelligence based on Cloud and SaaS Exposure, Dark Web Presence (Compromised Credentials), Domain Intelligence (DNS Intelligence capabilities which include Domain Name Permutations and Web3 Domains that are available and taken; and Email Intelligence that provides email security presence and format prediction), and Sentiment and Financials (Lawsuits and SEC Form 8-Ks). An example would be ThreatNG detecting that compromised employee credentials related to the brand are available on the dark web, indicating a potential data leak that could expose sensitive company or customer information and severely damage brand trust.
Mobile App Exposure: ThreatNG evaluates how exposed an organization’s mobile apps are through their discovery in marketplaces and by assessing their contents for access credentials, security credentials, and platform-specific identifiers. This could involve discovering a malicious mobile app impersonating the brand on a third-party app store, complete with the brand's logo and name, but designed to steal user data. ThreatNG would identify the presence of exposed API keys or other sensitive information within the app's code that attackers could exploit.
Reporting
ThreatNG provides various reports, including Executive, Technical, Prioritized (High, Medium, Low, and Informational), Security Ratings, Inventory, Ransomware Susceptibility, and U.S. SEC Filings. For brand protection, these reports offer a clear overview of identified brand-related risks, their severity, and actionable recommendations. An Executive Report, for instance, could highlight the overall "Brand Damage Susceptibility" score and detail the most critical threats, such as widespread brand impersonation on social media, allowing leadership to make informed decisions. Reports also include risk levels, reasoning, recommendations, and reference links to help organizations prioritize and understand risks.
Continuous Monitoring
ThreatNG offers continuous monitoring of all organizations' external attack surface, digital risk, and security ratings. This constant vigilance is essential for brand protection, as new threats can emerge rapidly. For example, if a new phishing campaign using a brand's logo and name is launched, ThreatNG's continuous monitoring would detect it quickly and alert the security team, enabling a swift response to mitigate the damage.
Investigation Modules
ThreatNG's investigation modules provide deep insights crucial for brand protection:
Domain Intelligence: This module comprehensively explains an organization's domain presence.
Domain Overview: Provides insights into digital presence word clouds, Microsoft Entra Identification and Domain Enumeration, Bug Bounty Programs, and related SwaggerHub instances. For brand protection, this could involve identifying a domain registered by a competitor that misleadingly uses the brand's name or uncovering a "typosquatted" domain that aims to trick users.
DNS Intelligence: Includes Domain Record Analysis (IP Identification, Vendors and Technology Identification), Domain Name Permutations (Taken and Available), and Web3 Domains (Taken and Available). ThreatNG can identify if someone has registered multiple domain permutations of a company's brand name (e.g., companyname-support.com, companyname-login.net), which are frequently used for phishing or fraudulent activities. It can also identify if a brand's name is used on Web3 domains for unauthorized purposes.
Email Intelligence: Provides Security Presence (DMARC, SPF, and DKIM records), Format Predictions, and Harvested Emails. This helps brand protection by identifying if a brand's email domains are vulnerable to spoofing, a common tactic in phishing and BEC attacks. It can also detect if valid company email addresses have been harvested and are being sold on the dark web, indicating a potential source for targeted brand impersonation.
Mobile Application Discovery: ThreatNG discovers mobile apps related to the organization under investigation within marketplaces (e.g., Amazon Appstore, Google Play, Apple App Store) and the contents of the Mobile Apps for the presence of access credentials, security credentials, and platform-specific identifiers. For example, ThreatNG might find a rogue mobile application in an unofficial app store that mimics a legitimate banking app, containing hardcoded API keys that an attacker could use to access sensitive backend systems, compromising the brand's security and customer trust.
Search Engine Exploitation: This module discovers the presence of website control files like robots.txt and security.txt, and assesses susceptibility to exposing information via search engines, including errors, sensitive information, and user data. ThreatNG could reveal that a brand's internal development environment or sensitive customer data repository is inadvertently indexed by search engines due to misconfigured robots.txt files, making it publicly discoverable and risking significant brand damage through data exposure.
Cloud and SaaS Exposure: Identifies sanctioned and unsanctioned cloud services, cloud service impersonations, open exposed cloud buckets, and various SaaS implementations associated with the organization. ThreatNG could detect an open AWS S3 bucket belonging to the organization that contains customer data or proprietary source code, which, if exploited, could lead to a major data breach and significant brand reputational harm. It could also identify if a brand's SaaS accounts (e.g., Salesforce, Slack) are being impersonated or misused.
Online Sharing Exposure: Detects organizational entity presence within online code-sharing platforms like Pastebin, GitHub Gist, Scribd, and Slideshare. ThreatNG can flag instances where internal company documents, API keys, or proprietary code snippets related to the brand have been inadvertently posted on Pastebin, making them accessible to malicious actors and potentially leading to brand damage through intellectual property theft or security breaches.
Dark Web Presence: Monitors organizational mentions of related or defined people, places, or things, associated ransomware events, and compromised credentials. ThreatNG can identify if a brand's executives or high-value employees are being discussed on dark web forums for impersonation attempts, or if compromised customer databases associated with the brand are being sold.
Intelligence Repositories (DarCache)
ThreatNG's continuously updated intelligence repositories, branded as DarCache, provide critical data for brand protection:
Dark Web (DarCache Dark Web): This repository provides insights into illicit activities on the dark web. For brand protection, this could mean identifying discussions about creating fake products using a company's brand name or planning phishing attacks that impersonate the brand.
Compromised Credentials (DarCache Rupture): This repository tracks compromised credentials. Suppose employee or customer credentials associated with the brand are found here. In that case, it directly threatens the brand's security and reputation, as these credentials could be used for account takeovers or further attacks. ThreatNG can alert organizations to such exposures, allowing them to force password resets and notify affected individuals.
Ransomware Groups and Activities (DarCache Ransomware): Tracking over 70 ransomware gangs helps identify if a brand is being targeted or discussed by ransomware groups. This proactive intelligence can help organizations bolster their defenses against ransomware attacks that could disrupt operations and damage brand trust.
Vulnerabilities (DarCache Vulnerability): Provides a holistic and proactive approach to managing external risks and vulnerabilities by understanding their real-world exploitability, the likelihood of exploitation, and the potential impact. This includes:
NVD (DarCache NVD): Information includes Attack Complexity, Attack Interaction, Attack Vector, Impact scores (Availability, Confidentiality, Integrity), CVSS Score, and Severity, providing a deep understanding of each vulnerability's technical characteristics and potential impact. This helps understand vulnerabilities that could affect brand-related applications or systems.
EPSS (DarCache EPSS): Data offers a probabilistic estimate of the likelihood of a vulnerability being exploited shortly. Combining this with other data allows for a more forward-looking approach to prioritization, addressing vulnerabilities that are likely to be weaponized, thus protecting brand assets from immediate threats.
KEV (DarCache KEV): Identifies vulnerabilities actively exploited in the wild, providing critical context for prioritizing remediation efforts on vulnerabilities that pose an immediate and proven threat. This is vital for brand protection as it focuses resources on immediate threats that could lead to breaches or service disruptions.
Verified Proof-of-Concept (PoC) Exploits (DarCache eXploit): Provides direct links to Proof-of-Concept (PoC) exploits on platforms like GitHub, referenced by CVE, significantly accelerating the understanding of how a vulnerability can be exploited. This allows security teams to reproduce vulnerabilities, assess real-world impact on their specific environment, and develop effective mitigation strategies, thus proactively protecting the brand.
ESG Violations (DarCache ESG): Monitors competition, consumer, employment, environment, financial, government contracting, healthcare, and safety-related offenses. While not a cyber threat, ESG violations can severely impact a brand's reputation and customer trust, which ThreatNG helps monitor.
Mobile Apps (DarCache Mobile): Indicates if access credentials, security credentials, and platform-specific identifiers are present within Mobile Apps. This is crucial for identifying rogue mobile apps that impersonate the brand or contain exposed sensitive information.
Synergies with Complementary Solutions
ThreatNG's capabilities can significantly enhance and streamline the operations of various brand protection solutions and services:
Automated Takedown Services:
ThreatNG's precise identification of fraudulent domains (e.g., typosquats via Domain Intelligence), fake social media profiles, and malicious mobile apps provides the accurate and timely intelligence needed for automated takedown services to operate effectively. It can pinpoint the exact URLs, profiles, or app listings that need to be removed. By providing real-time alerts and verified evidence of brand infringement, ThreatNG makes the input to automated takedown services much more efficient and actionable, leading to faster remediation and reduced brand exposure to threats. For example, if ThreatNG identifies a new phishing site, it can feed that URL and associated evidence directly into a takedown platform, expediting the removal process.
Social Media Brand Monitoring & Enforcement Platforms:
ThreatNG adds a crucial cybersecurity layer by identifying brand impersonation and potentially malicious activities (like phishing links) on social platforms. Its deep and dark web monitoring can also uncover discussions about using the brand for social media scams that might not be visible on public social platforms. ThreatNG can enrich the data of social media monitoring tools by providing specific cybersecurity context – distinguishing between general negative sentiment and actual malicious use of the brand. This allows social media teams to prioritize and escalate true security threats for immediate action. For instance, if ThreatNG flags a suspicious social media account due to its association with a newly registered phishing domain, the social media team can act more decisively.
Anti-Counterfeiting and Anti-Piracy Services:
ThreatNG can assist by identifying unauthorized product listings or digital content that use the brand's trademarks or logos in online marketplaces and code repositories. Its "Mobile App Exposure" and "Online Sharing Exposure" can help detect illicit distribution channels for pirated mobile apps or leaked proprietary code. ThreatNG provides early detection of potential counterfeit operations by identifying brand misuse in unexpected places, complementing the more traditional focus of anti-counterfeiting services on major e-commerce platforms. For example, if ThreatNG detects a brand's logo or product name being used on a lesser-known online forum or obscure marketplace, it can alert anti-counterfeiting services to investigate a new potential source of illicit goods.
Legal and Intellectual Property (IP) Enforcement Firms:
ThreatNG provides concrete evidence of trademark infringement and intellectual property misuse through its comprehensive discovery and assessment capabilities, such as identifying domain name permutations or instances of sensitive code exposure. The detailed reports and actionable intelligence from ThreatNG, including "Reasoning" and "Reference links", can significantly strengthen legal cases for IP infringement. It provides the forensic data needed to prove unauthorized use and facilitate legal actions. For instance, if ThreatNG identifies a company's proprietary source code on GitHub due to "Sensitive Code Exposure", the specific links and content details provided by ThreatNG would be invaluable evidence for legal teams pursuing copyright infringement.
Digital Risk Protection (DRP) Platforms:
ThreatNG is described as an all-in-one external attack surface management, digital risk protection, and security ratings solution. Its capabilities in "Dark Web Presence", "Compromised Credentials" , and "Data Leak Susceptibility" are core components of DRP. ThreatNG can serve as the foundational intelligence layer for broader DRP platforms, providing the external discovery and continuous monitoring data necessary to identify and prioritize digital risks related to brand exposure. It can make DRP approaches more granular and focused on real-world exploitability.
Incident Response (IR) Services:
ThreatNG's real-time alerts for threats like phishing , data leaks , and brand impersonation provide early indicators for potential security incidents. By giving IR teams immediate context and intelligence about brand-related threats, ThreatNG can significantly reduce the time to detect and respond to incidents, minimizing brand damage and financial loss. If a ransomware group mentions a brand on the dark web, ThreatNG can alert the IR team, allowing them to proactively strengthen defenses.
